marie callender's/Radio   words/music/production

The Story:

This was a retail quickie. I mean real quickie.

Client calls the agency Thursday morning saying the Pasta Sampler Sale is happening over the weekend. Could they please have a radio spot for Friday AM drive-time? Hmmm? Whadya think? Hmmm?

Copywriter calls me.

Noon: We write lyrics over the phone as I lay down a piano scratch-track and email singers. 2PM: Copywriter arrives at studio and we finalize lyric. (And it's a good lyric.)

4PM: Real opera singer records lead vocal. 5PM: Backup singers record goofy backups. 7PM: We track piano, bass and french horn. 9PM: We mix. 11PM: Copywriter and I drive the master to Western Digital for overnight distribution. 

I LOVE my job.