The Story:
Santa Barbara is an unusual city: ultra-hip, laid-back and loaded.
The Sheraton opened Zack's, a fine restaurant, during an awful recession and needed to grab local market-share in order to survive.
Their ad agency had a vision of radio jingles that were Little Movies from Bygone Eras: Nelson Eddy and Jeannette Macdonald, Fats Waller and Ella Fitzgerald, four kids on the street in Hoboken.
Here are three spots. Imagine what it's like to be listening to the radio and suddenly hearing one of these. Santa Barbarians loved them and I did a whole bunch more.
If you've got an idea for a jingle - even if it's a little wacky - don't be shy. Wacky works.
