Tropicana - Soca (Soul/Calypso) words/music/production
The Story:
The once legendary Tropicana Resort and Casino was limping along at 34% occupancy. Snake eyes.
Rebranded as "The Island of Las Vegas" this 1-800 spot drove occupancy to 90% with every 4-week flight.
Who knew?
It was just one of those lucky things, but the client was extremely grateful anyway.
And there is no Gratitude like Las Vegas Gratitude.